Fandom is a business and marketing driver – that is ignored.
The emerging lever of fandom marketing – the development & engagement of fans – has untapped value.
Marketers have spent so much time and money supporting 75% of the customer journey, that we've missed the big return opportunity. Moving loyalist to fans. Fans that drive community, authentic referral and organic growth.
Fandom marketing is not about a program. It's about focus.
Fandom fuels authentic customer and market growth.
At Fanology, we support business leaders as they navigate the opportunities of fandom by providing consulting (based on experience), business intelligence (best practices and market evaluations), and first-line consumer research (provided by our annual fandom tracker).
We offer a broad array of guidance and enablement services.
The HOW - Strategy Consulting
The WHY - Business Intelligence
The WHY - Business Intelligence
Our consulting practice enables clients to understand the HOW of fandom marketing. Through experience and proven methodologies, we partner with clients to identify the market, business and customer opportunities involved in fostering brand fans.
The WHY - Business Intelligence
The WHY - Business Intelligence
The WHY - Business Intelligence
Our business intelligence offering provides an in-depth library of fandom marketing models, evaluations and insights. It offers clients real-life examples on WHY fandom marketing should be incorporated as a key part of their marketing strategy
The WHAT - Consumer Research
The WHY - Business Intelligence
The WHAT - Consumer Research
Our research solution is a custom consumer-focused research asset for qualitative and quantitative studies on fandom. It’s meant to answer why, what and who of fandom from a consumer perspective. The combination of tools help shape or guide clients' strategy around WHAT fandom means for their business.